Freelance WordPress developer in London for fast, custom-built websites

Yes. I’m based in North London and work with businesses across London and the UK. Most projects run remotely with video calls, but I’m happy to meet in person in London when it helps.

Yes. Larger projects can start with paid project discovery from £1,500: a review of your current site, your goals and competitors, a sitemap and a fixed quote for the build. If you go ahead, the discovery fee comes off the project price.

For new builds, no. I hand-code custom themes and Gutenberg blocks, which keeps sites faster and easier to maintain. I do work on existing page builder sites, and can help you move off one when it’s holding you back.

You talk to the person writing the code, so decisions happen in one conversation instead of being passed along a chain. Because I design as well as build, there’s no gap between a design team and a development team either. For most business and charity sites, one senior specialist is quicker to work with and easier to budget for.

Either works. If you already have designs, I’ll build from those. If you don’t, I design sites in Figma before building them, so design and development come from one person. See web design.

Yes. The finished site, custom theme and all your content belong to you, hosted wherever you choose. I follow standard WordPress practices and document the code, so if you ever change developer, the handover is straightforward.

Yes. A lot of my work is improving, extending or fixing existing sites. I start by reviewing the theme, plugins and hosting so I understand what’s there before changing anything.

Yes. Every site is built so your team can edit pages, posts and content without touching code, and I walk you through it at launch.

Yes. I regularly take agency designs from Figma to finished WordPress website, as I did for Pinney Talfourd, working white label or alongside an in-house team. See white label WordPress development.

Custom WordPress websites start from £2,000 for a smaller site. The final price depends on the number of page types and the custom functionality needed, and after a free call I give you a fixed quote so the price is agreed before work starts.

Yes. WordPress runs over 40% of the web, so it’s well supported, any developer can pick it up, and you’re never tied to one company. You own your site and content outright, it can grow from a few pages to a large site or online shop, and it works well with search engines and AI tools. Its reputation for being slow or insecure usually comes from cheap hosting, too many plugins or poor maintenance, not from WordPress itself.

Yes. AI builders like Lovable and Bolt are good at getting something on screen quickly, but the result can be hard to change, slow to load, inaccessible or invisible to search engines. I’ll review what you have and tell you whether it’s worth fixing or better rebuilt in WordPress, which you can then edit yourself. If you want to move it, see WordPress migration.

Yes. Clean code, fast load times, proper heading structure, schema and metadata all help search engines and AI tools understand your site. I set those foundations as part of every build.

Yes. I offer managed WordPress hosting and WordPress support and maintenance, so updates, backups and security are taken care of.